Hi I’m Gemm and welcome to dressing room journal.

I’ve always had a love of shopping and playing dress up. Over the last 5 years that love has grown to include sustainable fashion, conscious consumerism and fashion retail.

I spend a lot of time reading articles, watching videos and listening to podcasts on these topics so I decided to create my own space to share my thoughts, views and experiences.

My main goal is to advocate for more mindfulness in the brands we choose to shop from, the items we choose to buy and how we care for the items we own.

Like many others, I love shopping but I'd like to become a more conscious consumer because I think it's important to care about the things I buy. For me that means buying less and being more thoughtful about the purchases I make by considering how much use I'll get out of them and how long they will last long.